29/05/12 8:07 PM
There are many different search engines and vehicles on the Internet today, but only a few have true power and deserve attention when attempting web site promotion. Search engines are of great importance to web site promotion and the major part of the market belongs to Google. It is the predominant force in the search engine business and is likely to be the king for many years to come. The goal of a good promotion campaign starts with satisfying the requirements of Google for high ranking based on your keywords and category. The main algorithm that Google uses is a closely guarded secret and is not a static target. Once you have reached a number one ranking for specific criteria through search engine optimization and more, the ranking may change at anytime based on a change of the rules by Google.
Google is the 100-pound gorilla in the room, but it does leave some scraps for other Internet companies to claim. Microsoft has a share of the search engine market with Windows Live and can be used to slightly increase your traffic and cover the bases. Having all of your search engine eggs in one Google basket is probably not wise and counting on Microsoft to be the next best player seems a good bet. The Internet has hundreds of search engines, but many of them are more locally based and language oriented. Among the English language alternatives, the rest of the major players are Yahoo/AltaVista and Ask/Lycos. The names are combined due to the close relationships between the listed partners that share databases. If you have gone as far with Google as you can for the moment, why not try to get a little boost from the other three companies. Your ranking in Google will almost certainly not be your ranking with the other Internet search engines. You can focus on the scraps for a while before working on the main course again.
The Internet is full of information by experts and many others concerning the ranking behavior of the search engines with regard to titles, keywords, and more. True web site promotion requires an active interest in gathering some of your own anecdotal theories and keeping up with the trends in other people?s efforts. Most web sites are actively watching Google and the others, so you should, too.
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